In a few weeks, Google will begin to recognize when U.S. users are typing job search queries into Google Search, and will then highlight jobs that match the query. However, Google is not necessarily taking on traditional job search service providers with this launch – instead, it’s partnering with them.
Google already knows a ton of information about you in your ad profile. For many of us, Google is first to know the question on our mind, the websites we visit, the emails we receive, even our calendars. Put all this together and I think Google has more than enough information to provide you fantastic and highly relevant job recommendations.
Consider the fact that most employers communicate job application status via email these days, and now you’ve got the magic bullet for tracking hire rates. The recruiting industry has largely moved away from more traditional CPC models and towards cost per hire as the leading metric for both success and ROI.
Google also owns the Search engine results pages (SERPs), so for many Job Search Engines, a job seeker is never even going to hit their web property once Google launches. The recruiting industry has started shifting away from traditional job search models towards more head-hunter focused solutions like Hired or Indeed Prime.
The company said that Google for Jobs will initially partner with LinkedIn, Facebook, Careerbuilder Monster, Glassdoor, and other services.
Notice any company missing from that list? Indeed.
If I were Indeed, I’d be scared. Having previously worked at Indeed, I can say the primary web job search engine was always described as, ‘google for jobs’. I’d say that phrase is likely no longer uttered in the halls of Indeed.
I sent this tweet to a few of my previous colleagues at Indeed on the heels of this announcement:
@hyams @donaldwysocki @TomBergman https://t.co/HtoTTDbirL pic.twitter.com/XSv4SqINqQ
— Taylor McCaslin (@digital_SaaS) May 18, 2017